Branding lecture in Newcastle...

If you're in the Newcastle area, you might be interested in an inaugural professorial lecture at Newcastle University on November the 10th.
It's on "How brands are capturing the power of place, and why it matters."


Inaugural Lecture, 1730, Wednesday 10 November 2010, Clore Suite, Great North Museum, Newcastle Upon Tyne, UK.



Abstract: Brands and branding are capturing the power of place to make their goods and services more meaningful and valuable. The idea of origination provides a way of understanding how this process of geographical association works and what it means for people and places. Origination sheds light on how brands and branding are reproducing social and spatial inequalities, helps assess the potentials and pitfalls of brands and branding in territorial development strategies, and considers how brands and branding might be geographically associated with especially peripheral places in more developmental ways.



Professor Andy Pike
Centre for Urban and Regional Development Studies (CURDS)
Newcastle University
Newcastle Upon Tyne

Comments